Your brand should be based on genuine qualities that intrinsically exist in your company. However it should differentiate itself from the rest. It should reflect your culture, values and the way you do business. It has to be who you are – not who you wish you were. It can be something you “grow into”; but it cannot be something that is not in your DNA (unless you’re willing to rebuild your company from the ground up).  Your brand promise should be something you can consistently deliver – BEFORE you start promoting the brand.

Brand

Enhancing it’s attributes, but. Being different in the approach

Facts

Your brand should be based on genuine qualities that intrinsically exist in your company. However it should differentiate itself from the rest. It should reflect your culture, values and the way you do business. It has to be who you are – not who you wish you were. It can be something you “grow into”; but it cannot be something that is not in your DNA (unless you’re willing to rebuild your company from the ground up).  Your brand promise should be something you can consistently deliver – BEFORE you start promoting the brand.

Brand

Enhancing it’s attributes, but. Being different in the approach

Facts

It  is  our objective  to  become  an extension of our client’s  business. We get involved with the problem, the triumph, the overall marketing strategies and even the smallest jobs. It is a result  of this attitude that we have grown.

We are known to be highly, creative, but at the same time highly  budget conscious,  spending a lot of time ensuring that we are using our client’s budget effectively.

WE ARE A PROUD COMPANY WHO WILL AT ALL TIMES TRY THE BEST FOR IT’S CLIENTS. WE ARE NOT CONCERNED WITH SIZE OF BUDGET BECAUSE WE ARE FIRM BELIEVERS THAT RETAINING CLIENTS WHO HAVE A GROWTH POTENTIAL IS MORE IMPORTANT.

It  is  our objective  to  become  an extension of our client’s  business. We get involved with the problem, the triumph, the overall marketing strategies and even the smallest jobs. It is a result  of this attitude that we have grown.

We are known to be highly, creative, but at the same time highly  budget conscious,  spending a lot of time ensuring that we are using our client’s budget effectively.

WE ARE A PROUD COMPANY WHO WILL AT ALL TIMES TRY THE BEST FOR IT’S CLIENTS. WE ARE NOT CONCERNED WITH SIZE OF BUDGET BECAUSE WE ARE FIRM BELIEVERS THAT RETAINING CLIENTS WHO HAVE A GROWTH POTENTIAL IS MORE IMPORTANT.

Seeing is believing. Our branding agency expertise is  evident in all aspects of our work — from our shopper - focused strategies  to our impactful and inspired creativity, from our proprietary action plans right up to our brand building event activation.

We give a new  meaning to the  term Creativity at Work. We come up with ideas that work. Selling your product or your company is  what we do best.  

In today’s business world, there’s no room for complacency. The future belongs to those with vision, those with the courage to  forge  a  bold  new  path through the evolving  competitive  landscape.  Navigating that path is what our  expert  business  marketing  company  does  better  than  anyone  else.  Retail  branding,  in-store  design  and activation. We’re the agency that’s built for capturing business opportunities.

In   times   of   economic   depression   or   slow   periods   most   people   slow   down   their   marketing   exposure but   this   can   be   serious   and   create   a   catastrophic   effect   on   sales.   Sure   at   these   times   sales   are fewer and you will have less income to dispose in promoting your business, But   effective   advertising   may   not   necessary   be   expensive,   we   can   show   you   how.   If   your marketing   is   done   right   and   done   methodically   (rather   than   emotionally),   it's   not   as   expensive   as you   might   think.   Besides   there   are   many   other   alternatives   available   and   less   costly   and   even maybe more effective than general advertising, we call it “THE EDGE”.

In times of economic depression, should I increase my marketing presence?

Who do I choose to help marketing my business?

Choosing   a   marketing   specialist   may   be   felt   by   you   as   daunting   and   expensive   and   you   are right to think this way. But fortunately for you. BLUE EDGE thinks and acts differently from all others. Our   costs   are   met   through   results.   Your   results   helped   by   us.   We   believe   in   offering   ideas   and marketing   techniques   that   are   proven   in   the   market   place.   We   strategise,   we   carefully   analyse your business as if it were ours because if we fail you we will fail ourselves. Our      of   35   years   experience   helps   us   guide   you   in   the   right   direction   and   save   your   hard earned money in expensive advertising. Using only techniques that work and are affordable.

How will marketing my business through the BLUE EDGE formula can help my turnover.

Advertising   your   business   is   only   but   a   very   small   component   of   the   strategy.   The   main   problem   lies   in the   fact   that   you   are   so   involved   and   close   to   your   business   that   you   fail   to   see   the   opportunities, incorrect    sales    displays,    staff    training    in    sales    techniques,    poor    internet    visibility,    non    descriptive information   at   store   level,   ineffective   communication   to   your   customers   specially   if   you   are   a   business   to business   enterprise,   promoting   to   a   multitude   of   audience   which   in   most   cases   are   not   even   potential customers,   wasted   advertising   material   and   money,   not   clearly   seeing   opportunities   for   sales   in   your active   market   or   investigating   adjacent   markets.   We   could   go   on   and   on   but   these   are   some   of   the   most important failures in business practises today. BLUE   EDGE   will   get   involved   in   your   business   at   all   levels.   We   will   research   and   optimize   opportunities   in every   platform   in   order   to   increase   your   sales,   and   your   service   approach   and   give   you   knowledge,   in order   to   potentialise   and   further   sales   opportunities   beyond   your   existing   levels   of   activities.   We   can work   on   a   task   to   task   level   on   all   activities   and   simply   charging   an   affordable   monthly   retainer.   So   you now   have   another   salary   to   contend   worth,   but   the   retainer   you   will   be   paying   will   add   competent   and highly qualified professionals to your existing sales force.

In today’s business world, there’s no room for complacency. The future belongs to those with vision, those with the courage to forge a bold new path through the evolving competitive landscape. Navigating that path is what our expert retail marketing company does better  than anyone else.  Retail branding, in-store design and activation. We’re the marketing company that’s built for retail.

To the common eye an object is what it is. To us it’s an opportunity to change it into something that has impact. Deserving a second look.

Through an experienced vision. We create opportunities.

Before we ever put pen to paper,  we first gain a deep understanding of your business, your goals, and most importantly – your target customer.   We are a marketing/design agency with a core belief that your customers own and define your brand, and therefore, the basis for any strategic  or creative direction must  come from a deep  understanding of  your customers’ wants and needs.  Once  we know  where  your brand is, we chart a course of action to put it precisely where you want it to be.

Seeing is believing. Our branding agency expertise is  evident in all aspects of our work — from our shopper - focused strategies  to our impactful and inspired creativity, from our proprietary action plans right up to our brand building event activation.

We give a new  meaning to the  term Creativity at Work. We come up with ideas that work. Selling your product or your company is  what we do best.  

In today’s business world, there’s no room for complacency. The future belongs to those with vision, those with the courage to  forge  a  bold  new  path through the evolving  competitive  landscape.  Navigating that path is what our  expert  business  marketing  company  does  better  than  anyone  else.  Retail  branding,  in-store  design  and activation. We’re the agency that’s built for capturing business opportunities.

In   times   of   economic   depression   or   slow   periods   most   people   slow   down   their   marketing   exposure but   this   can   be   serious   and   create   a   catastrophic   effect   on   sales.   Sure   at   these   times   sales   are fewer and you will have less income to dispose in promoting your business, But   effective   advertising   may   not   necessary   be   expensive,   we   can   show   you   how.   If   your marketing   is   done   right   and   done   methodically   (rather   than   emotionally),   it's   not   as   expensive   as you   might   think.   Besides   there   are   many   other   alternatives   available   and   less   costly   and   even maybe more effective than general advertising, we call it “THE EDGE”.

In times of economic depression, should I increase my marketing presence?

Who do I choose to help marketing my business?

Choosing   a   marketing   specialist   may   be   felt   by   you   as   daunting   and   expensive   and   you   are right to think this way. But fortunately for you. BLUE EDGE thinks and acts differently from all others. Our   costs   are   met   through   results.   Your   results   helped   by   us.   We   believe   in   offering   ideas   and marketing   techniques   that   are   proven   in   the   market   place.   We   strategise,   we   carefully   analyse your business as if it were ours because if we fail you we will fail ourselves. Our      of   35   years   experience   helps   us   guide   you   in   the   right   direction   and   save   your   hard earned money in expensive advertising. Using only techniques that work and are affordable.

How will marketing my business through the BLUE EDGE formula can help my turnover.

Advertising   your   business   is   only   but   a   very   small   component   of   the   strategy.   The   main   problem   lies   in the   fact   that   you   are   so   involved   and   close   to   your   business   that   you   fail   to   see   the   opportunities, incorrect    sales    displays,    staff    training    in    sales    techniques,    poor    internet    visibility,    non    descriptive information   at   store   level,   ineffective   communication   to   your   customers   specially   if   you   are   a   business   to business   enterprise,   promoting   to   a   multitude   of   audience   which   in   most   cases   are   not   even   potential customers,   wasted   advertising   material   and   money,   not   clearly   seeing   opportunities   for   sales   in   your active   market   or   investigating   adjacent   markets.   We   could   go   on   and   on   but   these   are   some   of   the   most important failures in business practises today. BLUE   EDGE   will   get   involved   in   your   business   at   all   levels.   We   will   research   and   optimize   opportunities   in every   platform   in   order   to   increase   your   sales,   and   your   service   approach   and   give   you   knowledge,   in order   to   potentialise   and   further   sales   opportunities   beyond   your   existing   levels   of   activities.   We   can work   on   a   task   to   task   level   on   all   activities   and   simply   charging   an   affordable   monthly   retainer.   So   you now   have   another   salary   to   contend   worth,   but   the   retainer   you   will   be   paying   will   add   competent   and highly qualified professionals to your existing sales force.

In today’s business world, there’s no room for complacency. The future belongs to those with vision, those with the courage to forge a bold new path through the evolving competitive landscape. Navigating that path is what our expert retail marketing company does better  than anyone else.  Retail branding, in-store design and activation. We’re the marketing company that’s built for retail.

To the common eye an object is what it is. To us it’s an opportunity to change it into something that has impact. Deserving a second look.

Through an experienced vision. We create opportunities.

Before we ever put pen to paper,  we first gain a deep understanding of your business, your goals, and most importantly – your target customer.   We are a marketing/design agency with a core belief that your customers own and define your brand, and therefore, the basis for any strategic  or creative direction must  come from a deep  understanding of  your customers’ wants and needs.  Once  we know  where  your brand is, we chart a course of action to put it precisely where you want it to be.

BLUE EDGE distinguishes itself not through process, but through it's creative and strategic output. The end products - whether single ads or integrated campaigns - reflect the unique dynamics of the agency itself. Sustainable strategies and trustworthy executions.  BLUE EDGE, Brand, Marketing and Communication Strategists has no fancy targeting techniques nor proprietary synonyms for "good thinking. " We simply do it the way your  goals dictate it should be done, and call it "right."

BLUE EDGE distinguishes itself not through process, but through it's creative and strategic output. The end products - whether single ads or integrated campaigns - reflect the unique dynamics of the agency itself. Sustainable strategies and trustworthy executions.  BLUE EDGE, Brand, Marketing and Communication Strategists has no fancy targeting techniques nor proprietary synonyms for "good thinking. " We simply do it the way your  goals dictate it should be done, and call it "right."

Never before has businesses changed so much. The way brands change every day. The way we consume and react to media is different now than it was 3 years ago. Even 3 months ago. This leaves many brands looking for answers. When clients first call us, it’s often because the tactics they used to build their business simply aren’t working any longer. At BLUE EDGE, We create opportunities for you to acquire customers in new ways. Think of us as a combination of entrepreneurs, consultants, artists, accountants, analysts and developers. Also the nicest people you’ll ever meet. No other agency better understands the way the customer experience is changing – even as you read this. That’s why we call ourselves the Opportunities Agency.  We see new possibilities and get results from new places. We don’t aim for “a little better than last year.” We think there’s an opportunity to do much more. These opportunities could be a campaign in a media channel you’ve never tried, messaging that’s based on data, or ideas that go beyond ads. They might look like a new prospect, a new partnership, a new product idea, or a different reason for your customer to visit your site. To buy your product. To start talking to you. Liking, even loving, you more. To us, all of the change happening today brings incredible opportunity, and these opportunities lead to wins. Your wins.

We Create Opportunities Everywhere.

Delivering maximum value

Never before has businesses changed so much. The way brands change every day. The way we consume and react to media is different now than it was 3 years ago. Even 3 months ago. This leaves many brands looking for answers. When clients first call us, it’s often because the tactics they used to build their business simply aren’t working any longer. At BLUE EDGE, We create opportunities for you to acquire customers in new ways. Think of us as a combination of entrepreneurs, consultants, artists, accountants, analysts and developers. Also the nicest people you’ll ever meet. No other agency better understands the way the customer experience is changing – even as you read this. That’s why we call ourselves the Opportunities Agency.  We see new possibilities and get results from new places. We don’t aim for “a little better than last year.” We think there’s an opportunity to do much more. These opportunities could be a campaign in a media channel you’ve never tried, messaging that’s based on data, or ideas that go beyond ads. They might look like a new prospect, a new partnership, a new product idea, or a different reason for your customer to visit your site. To buy your product. To start talking to you. Liking, even loving, you more. To us, all of the change happening today brings incredible opportunity, and these opportunities lead to wins. Your wins.

We Create Opportunities Everywhere.

Delivering maximum value